Planing Your Personal Social Media Publishing

by Mark Hazleton on November 18 2009, 09:21

Categories: Social Business - Social Media Tools
Tags: social media strategy

 

Lately, I have been talking to quite a few folks about how to setup your own personal publishing system.  There is no shortage of platforms for an individual to publish content on the web.  There is also no shortage of tools which can distribute your posts to other sites.  Without planning, the whole system becomes an echo chamber and your message gets bounced from one service to another.  Some services will get the same post multiple times, which leaves the message that you either don't know how to manage you publishing or don't care about wasting each constituent's time.   

The answer is to do a quick inventory of the sites you wish to use to post on, and map out the distribution strategy. 

Here is what I came up with:
 
FriendFeed - My current publishing consolidator.  I use FriendFeed for lifecasting, all public threads lead to FriendFeed.

 
Facebook - Primary for personal interaction,  I try to only use Facebook for connecting with people that I know personally.  I keep the flow of business/technical items to a minimum.  Very casual conversation.   Links in Facebook feed to Friendfeed. 

Twitter - Quick thoughts and links to interesting sites, feeds to Facebook and FriendFeed.  More focus on the work/technology, less on personal updates (which I reserve for Facebook). Public Feeds to Friendfeed

Delicious , Digg, StumbleUpon -  I have not settled on a favorite bookmarking site, there are things I like about each one.  all public feeds go to friendfeed. 

Posterous - Main blogging platform, where I post more in depth content.  I like the easy integration with Chrome which is my browser of choice for resarch and general web surfing.  Posterous makes creating quick blog posts very easy.  Posterous public feed is linked to friendfeed.

I have accounts at a lot of other social tool sites, I don't use them often, but it does help reinforce my personal brand, and all link to my personal site ProjectMechanics.com and where possible public feeds are consolidated on FriendFeed.