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Dramatic Changes in Reseller Enablement

The channel has come a long way since classroom training was mandatory for most technical and sales certifications. These training sessions usually meant that resellers had to sit through mind-numbing presentations that did more to explain how products worked than how they could be integrated into a solution or why customers would want to purchase them. Resellers promptly started calling the experience “Death by PowerPoint” or the vendor ...
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Is Twittering a Hobby?

This week in the Channel Social Media Enablement session, we were talking about Twitter and how it can be used in B2B communications. During the broadcast, one of the resellers texted me this question: “Since Twitter is still in its infancy, wouldn’t current Twitter use be considered more hobby-like than professional?” The message just sat there on the side of my screen without an answer, as I continued to talk about Twitter search capabilities.

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