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Social Media Certification - Yes or No

by Mike Dubrall on 10/26/2009 16:35 0 comments , 27 views
Categories: Social Media Research, Social Media Basics, Social Media for Executives, Social Media for Sales, Social Media Marketing, Social Media Facts, Social Media Policy, Social Media for Business, Social Media for Large Corporations, Social Media for Any Business, Measure Results, Get Informed, Social Media Education, Social Media Tips, Social Media for Channel Marketing
Is it possible to really be an expert in Social Media Marketing? It’s very difficult to be an authority on something that is changing and growing so rapidly; and which, as a result, is embroiling the business world in a series of gut-wrenching adjustments that make a mockery of the term “status quo?” So when someone, especially a consultant, tells you they are a “certified” social media expert, it’s best to be skeptical.

What is the definition of...
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Social Media Tools Week

by Mike Dubrall on 10/23/2009 13:17 0 comments , 13 views
Categories: Social Network Analysis, Social Media Basics, Social Media for Executives, Social Media for Sales, Online Social Networking, Social Media Marketing, Social Media Facts, What Is Social Media, Social Media Guidelines, Social Media Monitoring Tools, Social Media Tools for Marketing, Social Media for Business, Social Media Training, Social Media for Large Corporations, Social Media for Any Business, Social Media for Small Business, Get Informed, Social Media Education, Social Media Strategies, Social Media Tips, Social Media for Channel Marketing, Social Media Trends
Most people don’t know how to use Social Media effectively. They spend a few minutes on Twitter or LinkedIn and then decide that it’s all a waste of time because they haven’t seen immediate benefits. The problem is that many resellers and partner managers don’t really understand how these tools work – even down to the basics like how to create an effective profile or how to get the right followers on Twitter. The truth is that Social Media ca...
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Channel Models For Cloud Computing

by Mike Dubrall on 10/20/2009 11:01 0 comments , 18 views
Categories: Social Media Basics, Social Media Marketing, Social Media for Business, Social Media for Any Business, Get Informed, Social Media for Channel Marketing
Resellers have been evolving into service providers for a decade, but Cloud Computing forces an acceleration of that transition. Vendors should be thinking about these changes and the potentuial scenario that many or most of their "resellers" will opt of of the product business over the next decade.
Channel Models For Cloud Computing - REV 2 - (0.90))
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The 5 Stages of Social Media Grief

by Mike Dubrall on 10/16/2009 17:35 1 comment , 103 views
Categories: Social Media Basics, Social Media for Executives, Social Media Marketing, Social Media Facts, Social Media Guidelines, Social Media for Business, Social Media for Large Corporations, Social Media for Any Business, Social Media for Small Business, Social Media Education, Social Media

Written by Scott Monte and posted on Social Media Today. So True.

The 5 Stages of Social Media Grief
(With apologies to Elisabeth Kübler-Ross.)

1. Denial - first stage of social media grief in which the marketer refuses to acknowledge the existence of social media. This was the case early on in the industry's development. Luckily, I don't think there are many companies left that think like this. Common phrases: "It's just a kid's thing ...
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Social Media – Ain’t Got No Respect

by Mike Dubrall on 10/13/2009 17:15 0 comments , 7 views
The most common, and dangerous misconceptions about social media is that it’s not yet a business tool. In fact, some companies continue to block worker access to popular social media sites in the mistaken belief that using them diverts workers from the real business of serving customers. My Response: ROTFL.

If you help resellers learn how to use social media tools to grow their business (and sell more of your products) you can really earn the ...
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Twitter: a Case for Lead Generation

by Mike Dubrall on 10/13/2009 17:15 0 comments , 9 views
Categories: Social Media Basics, Social Media for Executives, Social Media for Sales, Social Media Marketing, Social Media Facts, Social Media for Business, Using Social Media, Social Media for Large Corporations, Social Media for Any Business, Social Media for Small Business, Measure Results, Take Action, Get Informed, Social Media for Channel Marketing
Some good information from one of the experts. No more excuses or disparaging remarks about Twitter. Consider it a business tool from now on.
Twitter: a Case for Lead Generation
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Changes in the Software Industry

by Mike Dubrall on 10/13/2009 17:15 0 comments , 9 views
Categories: Social Media Basics, Social Media Facts, Using Social Media, Get Informed
Recently, I started discussions in several forums about changes in the software industry impacting resellers. Here is a summary of the responses. Reading through them, you can see how profoundly these changes have impacted the channel over the past two years.

Collectively, they have resulted in better products and more choices for consumers. But for many resellers, they have also increased software competition, reduced prices/margins, and made th...
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Social Media Tools – The Channel Top Ten

by Mike Dubrall on 10/13/2009 17:15 0 comments , 14 views
Categories: Social Media Research, Social Media Basics, Social Media for Executives, Social Media for Sales, Social Media and Communications Planning, List of Social Networking Sites, Social Media Marketing, Social Media Facts, What Is Social Media, Social Networks, Social Media for Business, Using Social Media, Social Media for Large Corporations, Social Media for Any Business, Social Media for Small Business, Social Media for Channel Marketing
Social Media is confusing. What is it anyway? There are dozens of different definitions (check the blogosphere) and even more perspectives on how it can be used to improve channel performance. Unfortunately, there are still partner managers that are struggling to accept social media as a transformational technology. They cannot yet see the future, even as it begins to overwhelm them.

So in response to all the questions about what it is and how so...
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Channels Of The Future Breakfast With CMR

by Mike Dubrall on 10/13/2009 17:15 0 comments , 10 views
Categories: Social Media Research, Social Media Basics, Social Media for Executives, Social Media for Sales, Social Media and Communications Planning, List of Social Networking Sites, Social Networking Sites, Social Media Marketing, Social Media Facts, Social Media Tools for Marketing, Social Media for Business, Social Media Training, Using Social Media, Social Media for Large Corporations, Social Media for Any Business, Social Media for Small Business, Measure Results, Take Action, Get Informed, Social Media Education, Social Media Tips, Social Media for Channel Marketing
There was a great discussion this week in Santa Clara. Here are the slides. There are several good follow-up posts in the Channels of the Future group on LinkedIn.

The concensus was that social media could be developed into an exciting and productive tool for communicating with resellers and customers. But it will take time, discipline, and a good plan.
Channels Of The Future Breakfast With CMR
View more presentations from Mike Dubrall.
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Social Media is catching on quickly

by Mike Dubrall on 10/13/2009 17:15 0 comments , 33 views
Categories: Social Media Basics, Social Media for Any Business, Social Media for Channel Marketing, Social Media Trends
Tags: social media trends

Channel Managers take note: 60% said yes in this poll about Social Media Usage. Smartblog on Social Media

Great Quote: “It looks as if more and more companies are embracing the use of social media for business — or at least entertaining the idea. However, I’m reminded of what author Seth Godin said in his book “Meatball Sundae” (and I paraphrase): Trying to bring a new media tool set into a company that has yet to adopt the mindset is like tryi...

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