Everyone is flocking to social media sites because there are a lot of benefits. Communication is faster, it’s easier to get messages through corporate firewalls, and sometimes you can get an almost immediate reaction to a critical issue from a vendor, reseller, reference, or prospect . Plus, customers are using social media a lot, which allows businesses to build customer relationships quickly and with a lot of important background information. Social Media has become so important that new hardware tools, like smart phones, are being sold to provide easier access to popular sites.
Even with all these benefits, some partner managers are still lagging behind in using social media to connect with their resellers. Some channel executives are not yet providing the leadership required to move channel partners towards using these new tools effectively. However, channel executives are smart people and they are beginning to see the benefits of using social media for marketing, support, and even sales. They will eventually embrace social media and using it as a business tool, just like everyone else.
If you were presenting to channel executives, what social media benefit would you stress to convince them? What do they need to understand before funding significant social media initiatives with channel partners. Maybe we can move them along a little faster. Take the poll at the left and/or leave a comment.
Link to original post