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Stop Trying To Figure Out Social Media


A friend wrote today:

"Social media" is the buzzword of the year, folks, and every professional is wondering if it's here to help, or here to destroy, their business. We've seen what the internet has done to so many industries, and it's good to be wary.

In my industry, recruiters, HR people, and staffing firms on one side, and job-seekers on the other, are also trying to figure it out. Some practitioners say that all social media is good for is wasting time on the internet, while others swear by its potential.

I replied:

I suggest to all to stop trying to figure it out (that is, social media). Just start getting connected, getting creative, and getting noticed.

Sure there is a bunch of learning and growing related to using social media for business and it will take tons of time, but really no figuring out or understanding is possible from my perspective.

This idea of trying to get it, understand it, or figure it out is what can waste people’s time or can keep them stuck in their current situations.

--Tom...

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