Most people don’t know how to use Social Media effectively. They spend a few minutes on Twitter or LinkedIn and then decide that it’s all a waste of time because they haven’t seen immediate benefits. The problem is that many resellers and partner managers don’t really understand how these tools work – even down to the basics like how to create an effective profile or how to get the right followers on Twitter. The truth is that Social Media can be downright confusing to newbies.
Next month, there will be an excellent opportunity to begin solving this problem. Partner managers can learn how various social media tools work and how they can be used effectively in a B2B context. They just have to attend Social Media Tools Week and pay attention.
Spread over five days, from November 16 to 21, the
Social Media Tools Week will feature a program of keynote presentations and “career development sessions” by industry experts, including a session on distribution channels.
There is a
detailed agenda on the event site, but the emphasis is on explaining the most popular tools and how they might be useful to business people. Participants also get a free social media tool that is useful for keeping track of important people like prospects, customers, and reseller executives (where they post and what they say).
Early registration is free until Nov 10. After that its $35. Every Channel Manager should attend with their best partners because it’s an impressive group of speakers and you will learn a lot about Social Media and how it can be used effectively.
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