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SaaS Trumps Social Media

by Mike Dubrall on 01/29/2010 20:01 0 comments , 3 views
With all the hype surrounding social media, it’s easy to overlook the impact of the Software as a Service (SaaS) model that enabled the social media phenomenon. (Certainly, fewer people would be using Twitter if they had to purchase it and load it onto their computer.) And while 2010 is going to be the year of social media enablement for resellers, the next decade is going to be about adapting business models and channel programs to support the ...
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What Benefits Matter Most?

by Mike Dubrall on 01/25/2010 18:37 0 comments , 3 views
Everyone is flocking to social media sites because there are a lot of benefits. Communication is faster, it’s easier to get messages through corporate firewalls, and sometimes you can get an almost immediate reaction to a critical issue from a vendor, reseller, reference, or prospect . Plus, customers are using social media a lot, which allows businesses to build customer relationships quickly and with a lot of important background information. ...
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Invest in the Future –Notes from the Qwest Partner Conference

by Mike Dubrall on 01/15/2010 15:14 0 comments , 3 views
Qwest is an interesting company. On the verge of obliteration a few years ago, the folks in Denver are undergoing a remarkable rejuvenation, much to the delight of their channel partners. At the Q.Marketplace Conference this week, management announced solid 2009 results and thanked partners for doing a better job of retaining customers than direct sales. Qwest then committed to “Perfect What’s Driving Growth” and “Invest in the Future” by ...
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Organization models for social media

by Mike Dubrall on 01/12/2010 13:46 0 comments , 3 views
Check out this SlideShare Presentation:
Organization models for social media
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10 Ways to Get Serious About Social Media

by Mike Dubrall on 01/07/2010 18:03 0 comments , 3 views
10 Ways to Get Serious About Social Media

If 2010 is going to be the year of social media in the channel, people had better get started. Here are ten good suggestions to think about.
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Stop Trying To Figure Out Social Media

by Tom Swift on 12/28/2009 09:08 0 comments , 46 views
Categories: Social Media Basics, Take Action, Social Media Tips
Tags: using social media

A friend wrote today:

"Social media" is the buzzword of the year, folks, and every professional is wondering if it's here to help, or here to destroy, their business. We've seen what the internet has done to so many industries, and it's good to be wary.

In my industry, recruiters, HR people, and staffing firms on one side, and job-seekers on the other, are also trying to figure it out. Some practitioners say that all social media is ...
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Social Media Adoption Process for Channel Partners (and Vendors)

by Mike Dubrall on 12/17/2009 17:07 0 comments , 44 views
Categories: Featured Social Media, Take Action
Tags: social media adoption
There is a lot of interest in the concept of channel social media enablement, but so far there has not been a lot of action. Perhaps it is because Social Media is so amorphous and ill defined, or maybe it’s because channel managers generally do not understand the impact or potential benefits of social media themselves, but social media enablement for channel partners is mostly being left to the resellers themselves to figure out. Too bad. It’s . ...
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10 Ways Social Media Will Change In 2010

by Mike Dubrall on 12/14/2009 10:47 0 comments , 16 views
Categories: Featured Social Media, Social Media Trends
10 Ways Social Media Will Change In 2010
Written by Ravit Lichtenberg from Ustrategy.com / December 11, 2009

This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and . ...
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Empowering Your Channel With Social Media

by Mike Dubrall on 12/10/2009 13:28 0 comments , 25 views
Categories: Featured Social Media, Social Media for Channel Marketing
Tags: social media, vendors, channel partners
There are lots of opinions about social media and how important it is for B2B communications, but two things are very clear: 1) vendors are embracing social media to communicate directly with customers; and, 2) channel partners are far behind on the social media learning curve. The result is a missed opportunity for resellers.

There is only one way to close this learning gap. Someone has to show the channel how to use social media for business...
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How Web 2.0 is changing the way we work: An interview with MIT’s Andrew McAfee

by Mike Dubrall on 12/09/2009 11:23 0 comments , 9 views
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