Social Media Blog - Social Media Information Center


New Site - Click to Visit by Mike Dubrall on 04/04/2010 21:35 0 comments , 54 views read more
Dramatic Changes in Reseller Enablement by Mike Dubrall on 03/08/2010 19:46 0 comments , 49 views The channel has come a long way since classroom training was mandatory for most technical and sales certifications. These training sessions usually meant that resellers had to sit through mind-numbing presentations that did more to explain how products worked than how they could be integrated into a solution or why customers would want to purchase them. Resellers promptly started calling the experience “Death by PowerPoint” or the vendor ... read more
Is Twittering a Hobby? by Mike Dubrall on 02/26/2010 19:04 0 comments , 46 views This week in the Channel Social Media Enablement session, we were talking about Twitter and how it can be used in B2B communications. During the broadcast, one of the resellers texted me this question: “Since Twitter is still in its infancy, wouldn’t current Twitter use be considered more hobby-like than professional?” The message just sat there on the side of my screen without an answer, as I continued to talk about Twitter search capabilities. ... read more
If You Were Presenting Social Media To Channel Executives, What Benefit Would You Stress? by Mike Dubrall on 02/19/2010 17:21 0 comments , 78 views Despite the popularity of social media at the street level, many channel organizations have been holding back. Slowed by a potent mixture of financial, organizational, cultural, and intellectual impediments, some partnering professionals have not been willing or able to present a compelling case for social media investment. Instead, they have been hunkering down and hoping that they can be successful by working harder with familiar programs and ... read more
Why Smart Resellers Are Not Using Social Media Yet by Mike Dubrall on 02/10/2010 14:10 0 comments , 179 views Resellers have to be smart to stay in business. If channel partners make a mistake, it costs them time, resources, and sometimes customers. So, they filter what they hear from suppliers and mostly ignore the latest predictions from industry “experts.” Resellers have learned (the hard way) that not every Silicon Valley wave will crest and not every new technology will revolutionize the market. Consequently, the channel is expressing some valid ... read more
SaaS Trumps Social Media by Mike Dubrall on 01/29/2010 20:01 0 comments , 90 views With all the hype surrounding social media, it’s easy to overlook the impact of the Software as a Service (SaaS) model that enabled the social media phenomenon. (Certainly, fewer people would be using Twitter if they had to purchase it and load it onto their computer.) And while 2010 is going to be the year of social media enablement for resellers, the next decade is going to be about adapting business models and channel programs to support the ... read more
What Benefits Matter Most? by Mike Dubrall on 01/25/2010 18:37 0 comments , 55 views Everyone is flocking to social media sites because there are a lot of benefits. Communication is faster, it’s easier to get messages through corporate firewalls, and sometimes you can get an almost immediate reaction to a critical issue from a vendor, reseller, reference, or prospect . Plus, customers are using social media a lot, which allows businesses to build customer relationships quickly and with a lot of important background information. ... read more
Invest in the Future –Notes from the Qwest Partner Conference by Mike Dubrall on 01/15/2010 15:14 0 comments , 83 views Qwest is an interesting company. On the verge of obliteration a few years ago, the folks in Denver are undergoing a remarkable rejuvenation, much to the delight of their channel partners. At the Q.Marketplace Conference this week, management announced solid 2009 results and thanked partners for doing a better job of retaining customers than direct sales. Qwest then committed to “Perfect What’s Driving Growth” and “Invest in the Future” by ... read more
Organization models for social media by Mike Dubrall on 01/12/2010 13:46 0 comments , 61 views Check out this SlideShare Presentation: Organization models for social media View more presentations from Social Media Academy, Palo Alto. read more
10 Ways to Get Serious About Social Media by Mike Dubrall on 01/07/2010 18:03 0 comments , 55 views 10 Ways to Get Serious About Social Media If 2010 is going to be the year of social media in the channel, people had better get started. Here are ten good suggestions to think about. read more

New Site - Click to Visit

by Mike Dubrall on 04/04/2010 21:35 0 comments , 54 views

Dramatic Changes in Reseller Enablement

by Mike Dubrall on 03/08/2010 19:46 0 comments , 49 views

The channel has come a long way since classroom training was mandatory for most technical and sales certifications. These training sessions usually meant that resellers had to sit through mind-numbing presentations that did more to explain how products worked than how they could be integrated into a solution or why customers would want to purchase them. Resellers promptly started calling the experience “Death by PowerPoint” or the vendor ...

Is Twittering a Hobby?

by Mike Dubrall on 02/26/2010 19:04 0 comments , 46 views

This week in the Channel Social Media Enablement session, we were talking about Twitter and how it can be used in B2B communications. During the broadcast, one of the resellers texted me this question: “Since Twitter is still in its infancy, wouldn’t current Twitter use be considered more hobby-like than professional?” The message just sat there on the side of my screen without an answer, as I continued to talk about Twitter search capabilities.

...

If You Were Presenting Social Media To Channel Executives, What Benefit Would You Stress?

by Mike Dubrall on 02/19/2010 17:21 0 comments , 78 views

Despite the popularity of social media at the street level, many channel organizations have been holding back. Slowed by a potent mixture of financial, organizational, cultural, and intellectual impediments, some partnering professionals have not been willing or able to present a compelling case for social media investment. Instead, they have been hunkering down and hoping that they can be successful by working harder with familiar programs and ...

Why Smart Resellers Are Not Using Social Media Yet

by Mike Dubrall on 02/10/2010 14:10 0 comments , 179 views

Resellers have to be smart to stay in business. If channel partners make a mistake, it costs them time, resources, and sometimes customers. So, they filter what they hear from suppliers and mostly ignore the latest predictions from industry “experts.” Resellers have learned (the hard way) that not every Silicon Valley wave will crest and not every new technology will revolutionize the market.

Consequently, the channel is expressing some valid ...

SaaS Trumps Social Media

by Mike Dubrall on 01/29/2010 20:01 0 comments , 90 views

With all the hype surrounding social media, it’s easy to overlook the impact of the Software as a Service (SaaS) model that enabled the social media phenomenon. (Certainly, fewer people would be using Twitter if they had to purchase it and load it onto their computer.) And while 2010 is going to be the year of social media enablement for resellers, the next decade is going to be about adapting business models and channel programs to support the ...

What Benefits Matter Most?

by Mike Dubrall on 01/25/2010 18:37 0 comments , 55 views

Everyone is flocking to social media sites because there are a lot of benefits. Communication is faster, it’s easier to get messages through corporate firewalls, and sometimes you can get an almost immediate reaction to a critical issue from a vendor, reseller, reference, or prospect . Plus, customers are using social media a lot, which allows businesses to build customer relationships quickly and with a lot of important background information. ...

Invest in the Future –Notes from the Qwest Partner Conference

by Mike Dubrall on 01/15/2010 15:14 0 comments , 83 views

Qwest is an interesting company. On the verge of obliteration a few years ago, the folks in Denver are undergoing a remarkable rejuvenation, much to the delight of their channel partners. At the Q.Marketplace Conference this week, management announced solid 2009 results and thanked partners for doing a better job of retaining customers than direct sales. Qwest then committed to “Perfect What’s Driving Growth” and “Invest in the Future” by ...

Organization models for social media

by Mike Dubrall on 01/12/2010 13:46 0 comments , 61 views

Check out this SlideShare Presentation:

Organization models for social media

View more presentations from Social Media Academy, Palo Alto.

10 Ways to Get Serious About Social Media

by Mike Dubrall on 01/07/2010 18:03 0 comments , 55 views

10 Ways to Get Serious About Social Media

If 2010 is going to be the year of social media in the channel, people had better get started. Here are ten good suggestions to think about.

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New Site - Click to Visit

Dramatic Changes in Reseller Enablement

Is Twittering a Hobby?

If You Were Presenting Social Media To Channel Executives, What Benefit Would You Stress?

Why Smart Resellers Are Not Using Social Media Yet

SaaS Trumps Social Media

What Benefits Matter Most?

Invest in the Future –Notes from the Qwest Partner Conference

Organization models for social media

10 Ways to Get Serious About Social Media

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