Denovacohttp://www.informationcenters.org/denovaco/Denovacoen-ushttp://www.informationcenters.org/logo/74.jpghttp://www.informationcenters.org/denovaco/denovacoWordFramemanaging_editorwebmasterThu, 02 Sep 2010 16:18:05 GMTThu, 02 Sep 2010 16:18:05 GMTWordFrame RSS Generator v.1.020Pool Service Dallashttp://www.informationcenters.org/denovaco/19652Customer Spotlight

Pool Service Dallas   Pool Service Dallas

Please feel free to let us know if you would like to know more about how we are helping individuals with Gabe's Pools help their customers.

]]>Tom Swiftdallas,tx,pool service dallas,pool servicehttp://www.informationcenters.org/denovaco/19652#0Sun, 28 Feb 2010 15:57:43 GMThttp://www.informationcenters.org/denovaco/19652Information Kiosks Napleshttp://www.informationcenters.org/denovaco/19651Customer Spotlight

Information Kiosks Naples   Information Kiosks Naples

Please feel free to let us know if you would like to know more about how we are helping individuals with Information Centers International help their customers.

]]>Tom Swiftinformation kiosks,information kiosks naples,naples,flhttp://www.informationcenters.org/denovaco/19651#0Fri, 15 Jan 2010 06:51:00 GMThttp://www.informationcenters.org/denovaco/19651Home Energy Efficiency Dallashttp://www.informationcenters.org/denovaco/19650Customer Spotlight

Home Energy Efficiency Dallas   Home Energy Efficiency Dallas

Please feel free to let us know if you would like to know more about how we are helping individuals with A Cooler House help their customers.

]]>Tom Swiftdallas,tx,home energy efficiency,home energy efficiency dallashttp://www.informationcenters.org/denovaco/19650#0Sat, 12 Dec 2009 11:45:00 GMThttp://www.informationcenters.org/denovaco/19650PageTypes With Intuitive Business Websites Service Launchhttp://www.informationcenters.org/denovaco/19590

Following the web publishing guidelines that are LOL detailed in this article by comedian Kevin Nalty, I would like you to know about our new service we just launched called Intuitive Business Websites. This is an easy to use business website builder service using a product called PageTypes.

Intuitive Business Websites and PageTypes are brought to you by Denovaco. PageTypes is a product of ITBrix. Denovaco is a premier solution partner with PageTypes.

]]>Tom SwiftBusiness Website BuilderPageTypespagetypes,website builder,business website builder,intuitive business websiteshttp://www.informationcenters.org/denovaco/19590#0Wed, 30 Sep 2009 19:12:00 GMThttp://www.informationcenters.org/denovaco/19590Corporate Social Mediahttp://www.informationcenters.org/denovaco/19574Those running companies might want to acknowledge that their own employee's are ambassadors of their brand. Online, offline, anywhere.

Corporate Social Media Policy Guidelines

]]>Tom SwiftSocial Media Tipssocial media policy guidelines,corporate social mediahttp://www.informationcenters.org/denovaco/19574#0Tue, 16 Jun 2009 04:21:00 GMThttp://www.informationcenters.org/denovaco/19574Social Competitionhttp://www.informationcenters.org/denovaco/19566The discussions whether Social Media is a fad or why corporate executives don't see the opportunity are pretty much history. With the inception of reporting tools, methods to measure success and models and frameworks to articulate strategies - social media entered the board rooms. And pretty quickly social media became a competitive weapon.


 MindShare

What is "Social Competition"?

Competition for mind share, competition for group or community members, competition for influence. And it is also competition for better solutions co-created with the users who establish a sense of ownership and help promote the products they at least influenced. It is a competition for the more engaged support community where user support user and augment to company support team. It is competition for the smarter sales teams which may quickly develop larger and more influential social networks, with better customer relationships in those networks.

Social competition is a competition for skilled people who understand that this is not about a new more efficient technology but about a new, more effective way to socialize with more people over a larger geographic reach. Social competition is a way to not only win the heart and the mind of your own customers but the customers of your competitors.

And like any other competitive weapon, it requires skills, strategic thinking and rigorous execution. Social competition requires understanding the new tools and apply new methods.

Social competition seems like a hard expression in a social world where we try to collaborate and jointly develop new solutions. But in order to follow the path of nature - where evolution through competition is a major part of the concept - we can't ignore both THREAT and OPPORTUNITY to engage in the social web to create better ways to work with our customers, compete for mind share and a better customer experience.

We are preparing a specific class for social competition. What do you think? What would you expect? What do you care most about?


@AxelS
Social Media Academy]]>Axel SchultzeSocial Media TipsSocial Media AcademySocial Media Consultantsocial media educationhttp://www.informationcenters.org/denovaco/19566#0Thu, 28 May 2009 18:06:00 GMThttp://www.informationcenters.org/denovaco/19566Everybody Is Talking About Twitterhttp://www.informationcenters.org/denovaco/19562Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010.

]]>Tom Swiftfacts about social media,twitterhttp://www.informationcenters.org/denovaco/19562#0Thu, 21 May 2009 05:00:00 GMThttp://www.informationcenters.org/denovaco/19562How Can Social Media Benefit My Business? Meaning Your Businesshttp://www.informationcenters.org/denovaco/19406 You can learn that a big part of using social media is about working online, connecting with people, and building relationships. Doing these social media activities and using social media communications might benefit your business by increasing awareness of your information, industry, products, services, and the people with your business and by doing so you might increase sales of your products and services.

What's involved in social media communications?

People
Computers
The Internet
Online Profiles
Online Connections
Email
Websites
E-Commerce
Web Conferencing
Internet Calling
Shared Workspaces
Online Video
Instant Messaging (IM)
Enterprise Directories
Online Communities
Groups
Newsgroups
Forums
Podcasts
Really Simple Syndication (RSS)
Mobile Phones
Social Networking
Wikis
Blogs
Microblogs
Web Widgets
Mashups
Social Bookmarking
Comments
Replies
Ratings
Feedback

]]>Tom SwiftSocial Media Tipshow can social media benefit my business,using social media for your businesshttp://www.informationcenters.org/denovaco/19406#0Mon, 27 Apr 2009 06:55:00 GMThttp://www.informationcenters.org/denovaco/19406The End Of Social Media Playtime - Getting Strategichttp://www.informationcenters.org/denovaco/19396 Cisco, IBM, Walmart, Wholefoods, Starbucks and others are investing millions in their social web presence. The investment is more on the human resource side than on systems. The leading social media actors are silent about their plans but they are moving fast. Customer mind share can no longer be generated with email shots and TV commercials - but in the social web.

Small businesses can do the same in smaller scale and still be competitive with the "big boys".

The Social Media Academy provides some insight in this week's complimentary webinar http://www.socialmedia-academy.com/html/introwebinar.cfm

- The impact of social media to businesses like Cisco, Walmart and others across all industries
- Identifying the largest pool of business opportunities
- Assessment of a company's social ecosystem http://xeeurl.com/A0848
- Developing a comprehensive social media strategy
- Creating a social media plan
- Reporting and analytics in social media - over 100 reporting tools
- ROI, resources and budget considerations
- Social media as a cross functional business accelerator
- Competing for mind, - and market share
- Building a successful social media practice

This Friday 4/24 - 9:00AM (PDT) Online conference (no charge)
http://www.socialmedia-academy.com/html/introwebinar.cfm

Social Media Academy - LinkedIn Group
http://www.linkedin.com/groups?gid=1585147

]]>Axel SchultzeSocial Media AcademySocial Media Consultantsocial mediahttp://www.informationcenters.org/denovaco/19396#0Thu, 23 Apr 2009 11:21:00 GMThttp://www.informationcenters.org/denovaco/19396Know Where Your Customers Are In The Social Webhttp://www.informationcenters.org/denovaco/19367Social Media Assessments

Social media research is largely “what customers are saying” research. See Mindshare Report. This type of research can help you know for a fact where your customers are in the social web. The students (I'm part of this group) of the Social Media Academy Leadership Class and coauthors of the Mindshare Report Social Media Enterprise Assessment, only touched the surface of what can be discovered in a more thorough social media assessment and what could be found following some of the work and methodologies that were uncovered and fine-tuned by the group during the class.


The social media study conducted and the resulting report contains social media assessments of six global enterprises including Dow Chemical, John Deere, NetApp, New York Life, Toyota, and Vodafone. The study was conducted without any people from the companies participating and with publically available information and sources.

To do this right for a company initiative, a more thorough assessment would involve customers from the very beginning and people with the company headed by a social media consultant team. After a complete assessment and after a comprehensive review of the assessment; the customers and people with the company can then choose on how best to move forward with a social media strategy and execution.

Questions like these can be answered in an assessment:
  • Do you know where your customers are in the social web?
  • Do you know what spaces are important to your customers?
  • Do you know what your customers' issues are?
  • Do you have a technique to listen to your customers?
  • Do you know where your partners are within the social web?
  • Do you have a strategy for socializing with your partners?
  • Do you know where your brand is?
  • Do you trust that your brand is well reflected in the market?
  • Do you know what people say about your competitors?
  • Do you have an idea how your competitors are using the social web?
What I noticed while doing this study is an assessment like this will get you quite a ways down the listing and learning path. So I’m saying start or re-start here with your social media social media initiatives.

Starting with an enterprise social media assessment can help you figure-out if using the social web to build relationships, adding value online, and building community might help you make a positive impact to your businesses bottom line.

What do you think? Is a thorough enterprise social media assessment a good starting point for your company or the company [or companies] you represent?
]]>Tom SwiftSocial Media TipsSocial Media AcademySocial Media Consultantsocial media assessments,social web presence,online collaborationhttp://www.informationcenters.org/denovaco/19367#0Fri, 10 Apr 2009 09:03:00 GMThttp://www.informationcenters.org/denovaco/19367One Good Thing About Successfully Using Social Media For Businesshttp://www.informationcenters.org/denovaco/19359One good thing about successfully using social media for business is the intent that works is about building relationships, helping, sharing and creating better things and experiences. There are some inherent checks and balances in social media that keep this true much unlike traditional sales, advertising and marketing. This is why people like social media.]]>Tom Swiftwhy people like social mediahttp://www.informationcenters.org/denovaco/19359#0Sun, 05 Apr 2009 13:47:00 GMThttp://www.informationcenters.org/denovaco/19359Your Offline And Online Businesshttp://www.informationcenters.org/denovaco/19183Do You Have A Social Media Plan?

Social Media Customer Map
Do you know where your customers hang out?

Social Media Dialog Framework
Have you identified the issues and opportunities?

Social Media Selection
Have you identified the places you need to engage?

Social Media Engagement Definition
Have you defined the level of engagement and conversations?

Social Media Resource Allocation
Have you allocated time and resources to network, contribute and participate?

Tom Swift
Social Media Planning
Denovaco
Dallas, TX
]]>Tom SwiftSocial Media Plansocial media planning,offline and online businesshttp://www.informationcenters.org/denovaco/19183#0Sun, 05 Apr 2009 03:33:00 GMThttp://www.informationcenters.org/denovaco/19183Technology Is Now A Lifestyle - The Surface Of Social Mediahttp://www.informationcenters.org/denovaco/19342Technology Is Now A Lifestyle - The Surface Of Social Media
View more presentations from Tom Swift.
Presentation to Professional Convention Management Association PCMA Gulf States Chapter Social Media Speaker Tom Swift

Omni Hotel Fort Worth, TX

Technology Is Now A Lifestyle - The Surface Of Social Media



]]>Tom Swiftprofessional convention management association,pcma,gulf states chapterhttp://www.informationcenters.org/denovaco/19342#0Sat, 28 Mar 2009 11:19:00 GMThttp://www.informationcenters.org/denovaco/19342Social Media Consultanthttp://www.informationcenters.org/denovaco/19304Here is the latest...

Looking forward to working with the Social Media Academy Alumni.

]]>Tom SwiftSocial Media AcademySocial Media Consultantsocial media academy,social media consultant,certified social media consultanthttp://www.informationcenters.org/denovaco/19304#0Fri, 20 Mar 2009 20:14:00 GMThttp://www.informationcenters.org/denovaco/19304Social Media: 4 Must Haves for Building Successful Business Communities and Corporate Blogginghttp://www.informationcenters.org/denovaco/19259(1) Have executive support.
(2) Have several evangelists on board and provide incentives for their work.
(3) Have long-term commitments from people and groups.
(4) Repurpose and integrate [some] traditional marketing efforts.

Pravda on Media and Technology

]]>Tom SwiftSocial Media Getting StartedSocial Media Tipsonline business communities,corporate blogginghttp://www.informationcenters.org/denovaco/19259#0Mon, 02 Mar 2009 06:25:00 GMThttp://www.informationcenters.org/denovaco/19259