Cisco, IBM, Walmart, Wholefoods, Starbucks and others are investing millions in their social web presence. The investment is more on the human resource side than on systems. The leading social media actors are silent about their plans but they are moving fast. Customer mind share can no longer be generated with email shots and TV commercials - but in the social web.

Small businesses can do the same in smaller scale and still be competitive with the "big boys".

The Social Media Academy provides some insight in this week's complimentary webinar http://www.socialmedia-academy.com/html/introwebinar.cfm

- The impact of social media to businesses like Cisco, Walmart and others across all industries
- Identifying the largest pool of business opportunities
- Assessment of a company's social ecosystem http://xeeurl.com/A0848
- Developing a comprehensive social media strategy
- Creating a social media plan
- Reporting and analytics in social media - over 100 reporting tools
- ROI, resources and budget considerations
- Social media as a cross functional business accelerator
- Competing for mind, - and market share
- Building a successful social media practice

This Friday 4/24 - 9:00AM (PDT) Online conference (no charge)
http://www.socialmedia-academy.com/html/introwebinar.cfm

Social Media Academy - LinkedIn Group
http://www.linkedin.com/groups?gid=1585147