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Social Media Investing And Intention

Investing And Intention

Investing in social media with the intent of helping your customers, coworkers, potential customers, and partners might be a sustainable business model that has many long-term rewards.



“Some act like the current recession will one day end and business will return to normal. I think not. As the type of collaboration that social media provides takes hold, companies will emerge who have strategic advantage over their traditional competitors.”

John I. Todor, Ph.D., The Whetstone Edge, LLC